Today, nearly every business or organization has an online presence with the website being the nucleus of all online marketing efforts. Add other pieces to the online marketing puzzle; social media platforms, search engine marketing, online advertising, email and affiliate marketing and you have a robust online marketing footprint….Or do you?
Looking objectively at your total marketing picture requires strategic thinking. A newly released Lynda.com video interview with Lorrie Thomas Ross called Insights from an Online Marketer helps us do just that. Lorrie answers specific questions that are meant to encourage viewers to assess their current online marketing efforts and improve them.
In this easy-to-follow video interview led by Jeff Layton of lynda.com studios, topics address online marketing from overall concept to specifics such as building your brand and working with a small budget. Lorrie leverages her years of experience in online marketing and as a “Marketing Therapist” to answer questions about the importance of online marketing and offer tips and advice to businesses and organizations so they get the most from their online marketing efforts.
This comprehensive video covers a lot of ground, imparting tips and tricks along the way. Some of the important topics covered include:
- The importance making a personal connection and storytelling.
- Understanding the importance of social media and success through blogging.
- Maximizing marketing efforts by using the Multitasking Marketing techniques to repurpose marketing materials and gain more exposure.
- How to keep up with the latest marketing trends.
- Hiring an online marketer to help you with your specific needs.
Lorrie also extends her advice and expertise to those considering a career in online marketing.
At the end of the day, the goal of online marketing is to build relationships and educate customers as to your products and services and generates sales. Lorrie’s insights and helpful tips will have you looking at your online marketing strategy and overall marketing message with a more focused, discerning approach.
Other MarkEDing (marketing + education) Resources:
lynda.com video courses including Online Marketing Fundamentals, Social Media and Branding. All of Lorrie’s video courses can be previewed here.
Our must-have Online Marketing Book: The McGraw-Hill 36-Hour Course: Online Marketing (McGraw-Hill 36-Hour Courses) written by Lorrie Thomas Ross, CEO Web Marketing Therapy.
No related posts.
